Can social prescribing cultural activities improve the wellbeing of older people?

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Cultural activities have helped all age groups during the pandemic, including older people who were particularly vulnerable to the physical health implications of Covid-19 and its social impact. Our experiences during the pandemic allow us to take some of these cultural provisions forward, for example through social prescribing. A team from Oxford, Plymouth and UCL were funded by the Arts and Humanities Research Council to address the question: Cultural institutions as social prescribing venues to improve older people’s well-being in the context of the Covid-19 pandemic: What works, for whom, in what circumstances and why? 
We developed a programme theory centred on the idea of ‘tailoring’. This refers to producing and fashioning an intervention and its distribution (in our case, cultural activities offered through social prescribing), to meet the needs of recipients (in our case, older people aged 60+), which reflects environmental and social circumstances. We propose that tailoring is key to:
Encouraging an older person to accept the idea of engaging with a cultural offer.
Producing cultural offers that they find accessible and appropriate to their needs
We identified the following elements to tailoring in our research. Stephanie Tierney and Kamal R Mahtani
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