Health Conscious Brits shunning the Sunday roast

Food, work, stress- Image of fruit as part of a good sugar reduced diet

The Great British Sunday roast could become a thing of the past as new research reveals Brits are ditching the family favorite in favor of quicker and healthier alternatives. A survey by 1,034 UK adults by appliances etailer, AppliancesDirect, found that just 11% now enjoy the British tradition every week.

  • Just 1 in 10 now sit down for a Sunday roast every week
  • Brits are put off by the 800 calories per serving

For a health conscious 1 in 5 the 800 calories in a typical roast dinner was enough to put them off, opting to make healthier Sunday meal choices.

Sixty one percent cite not having enough people at home to cook a dinner as one of the reasons for not eating a Sunday roast weekly, while more than half said that it takes too long to make. A typical roast dinner with all the trimmings takes over two hours to cook, even more if you consider the washing up.

The cost of meat was a reason for 39% and 1 in 5 said they were too busy with social commitments to attend the weekly ritual.

Mark Kelly, marketing manager at AppliancesDirect comments: “Given the busy lives we now all lead and the number of children living away from home or at university it’s not surprising that less families are taking part in this much-loved tradition. However, appliances like pressure cookers and halogen ovens can help speed up the process. Sitting round the table with family or friends no matter what you’re eating is really important, as it gives people the chance to catch up after a busy week and spend quality time together.

“The data shows the way in which Brits are enjoying the tradition is changing with the times, but I believe that the Sunday roast will remain a favourite meal among Brits for many years to come. It’s just becoming an occasional treat rather than a weekly staple.”

The Sunday roast capital is Birmingham, who’s residents enjoy a roast dinner four times a month, compared to the people of Glasgow where the average consumption is just twice a month.

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