Supercarers – a digital service to the home care issue?

Image of home care; care homes

SuperCarers, an online care platform, is on a mission to disrupt the UK’s archaic, expensive and inefficient care system with a solution targetted at home care. As technology continues to revolutionise the way we eat, travel and shop; now Supercarers is providing an ageing population with a safe, reliable and affordable solution for home care. The company has launched a £500,000 equity crowdfunding round on Seedrs to drive its growth.

Two million elderly people in the UK alone have a care related need and four million will need daily help by 2029 and yet by 2025 there will be a deficit of 600,000 carers in spite of increasing demand. Local authorities can’t keep up with the increasing costs or scale of care, leaving many without the critical assistance required to live their lives with dignity.


SuperCarers is the brainchild of brothers, Adam and Daniel Pike, who witnessed the inefficiencies of the care system first hand as they were growing up. Reflecting on their Gran’s story in 2014 inspired them to leave their city jobs roles and pursue a viable solution to help other families in the same predicament: affordable, world-class home care.

Their story is one that millions across the UK can relate to. The boys’ mother had become the primary carer for their elderly grandma but struggled to balance this responsibility with her other full-time role as mother of two young boys. Grandma Pam was desperate to stay in her own home but because home-care agency support was inadequate and unaffordable she was forced to go into a residential care home, where her health and happiness deteriorated rapidly.

The Supercarers mission

The mission to improve the quality of life for older people, families and carers finally began with the launch of SuperCarers in December 2015. The fledgling business offers a unique solution to the gaping hole in the care market, enabling families to work and manage family life with the assurance that their elderly parents can continue to live in the comfort and security of their own homes.

Point of difference to home care

The company curates a personal matchmaking service where families can find vetted, reliable and compassionate carers for loved ones. SuperCarers matches carers with families based on personality and interest, as well as care need, location and timing.

SuperCarers bypasses the high overhead costs of agency middlemen, without forfeiting quality of care via a user-friendly online platform. The smart technology empowers families to monitor, manage and pay for care independently. This in turn generates a saving that alleviates the financial burdens of traditional care and simultaneously improves the quality and pay of carers.

SuperCarers workers earn £12.80/hour, versus a typical £7.40, and as a result the platform attracts motivated and compassionate carers. Smart technology creates a simple and effective platform with transparent payment, care scheduling and communication. A personalised matching process tailors care to the requirements of each and every individual.

Alan Rosenbach, Director of Strategy of the Care Quality Commission (CQC), is chair of the SuperCarers Care Advisory Board. To read more about SuperCarers visit their website here.

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