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Originally published in healthmatters issue 12, Autumn 1992, page 25
Column

INTRODUCING MISSIKIT — THE LATEST IN ADVANCED COMPUTER TECHNOLOGY

New in the UK!

INTRODUCING MISSIKIT! THE LATEST IN ADVANCED COMPUTER TECHNOLOGY

YOU NEED MISSIKIT UK

MISSIKIT is a totally new concept in mission?statement design. Invented by professionals for professionals, the MISSIKIT takes the worry out of health service management.

WHAT IS MISSIKIT UK?

The MISSIKIT is a sophisticated ‘auto-writer’. Using the very latest in information technology, the MISSIKIT not only generates the best words for your needs, it arranges them for you for maximum impact. The MISSIKIT is, quite literally, your mission statement at the touch of a button. All you do is insert the specially programmed NHS Disk, select the ‘Key words’ window, type in ‘Miss’, press Enter, and after only a few hours, you have a printout of every possible combination. All you have to do is pick the one which suits you best.

Here’s an example which did not have the benefit of MISSIKIT:

‘Our aim is to strive for the highest quality of care, to meet individual patient needs and to maximise the potential of our staff.’

Meaningless twaddle? Utter gobshite? No problem so far. But the real drawback is that it is dull. You’ve heard it all before. With MISSIKIT you get the best words: imagination, attitude, innovation – they’re all in the MISSIKIT. just run the program and you’ve got it – the ideal mission statement:

‘Quality is our strategy. Defects are our rejects. Our attitude is innovation. We leave nothing to the imagination.’

(Mission generated in 18.7 minutes by MISSIKIT UK)

That’s just one of millions of possible mission statements, waiting for you in the MISSIKIT.

HOT NEWS! There is a whole range of other MISSIKIT disks to choose from. Take your pick from our most popular titles: ‘Write your own Charter’. ‘The Political Manifesto’, ‘Rename that Polytechnic’, ‘British Rail: the Perfect Service’, ‘News at Ten: Tomorrow’s Headlines’, ‘Sunday Times’ (in 5 volumes), ‘British Justice: a starter pack’, and many, many more!

OUR WORD OUR CLAIM, MAGNIFICENCE OUR AIM. EVER HIGHER AND HIGHER, LET MISSIKIT INSPIRE.

(Mission generated in 3.42 hours by MISSIKIT UK)

MISSIKIT UK starts from just £1500. All details from:

The Departments of Health/ Education/ Environment/ Information

Her Majesty’s Corporate

PO Box 111

London.

Or send for a free demo disk.

Thousands of satisfied customers worldwide

David Seedhouse

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Last updated: 22 February 2007

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