Ruth Powell, Clinical Negligence specialist at the law firm BL Claims Solicitors, said: “Most of those people would be shocked to discover that dermal fillers are only subject to the same level of regulation in the UK as ballpoint pens and toothbrushes. When it comes to those who carry out filler procedures it’s rather like the Wild West out there – pretty much anybody can do it.

“It is reported that fillers, laser hair removal and Botox account for nine in 10 procedures, and approximately 75 per cent of the market in terms of money spent. There is a widely held view that this market is partly driven by pressure to look good from TV, magazines and social media – particularly the “selfie culture”. It is perhaps not surprising that people are tempted by advertising for a quick fix to their wrinkles after seeing perfectly-posed pictures of smooth-skinned celebrities on Facebook, Snapchat or Instagram.”