New partnership helps fulfill goal of a cooperative approach to cancer advocacy and prevention
The Union for International Cancer Control (UICC) today welcomed the Movember Foundation as a Visionary Partner of World Cancer Day, a global movement that unites the world to reduce the global cancer burden under the one banner.
This partnership displays a working example of fulfilling the goals set out by World Cancer Day to ‘develop unprecedented global networks and alliances’ and a new cooperative approach to cancer advocacy and prevention. It also further demonstrates the Movember Foundation’s commitment to supporting the fight against cancer.
“We are very proud to announce the Movember Foundation as a Visionary Partner of World Cancer Day,” said Cary Adams, UICC’s Chief Executive Officer. “This new partnership represents an exciting opportunity to bring World Cancer Day to an even wider audience, to ensure the Day achieves maximum impact in the fight against cancer. With our core objective of getting as many people as possible to see, read and hear about World Cancer Day, we recognise the power of the Mo community to amplify the Day’s theme of ‘We can. I can.’
This new alliance recognises the potential to use the collective power of UICC and Movember’s global communities to bring the world’s focus to the Day. Concretely, with World Cancer Day, on 4 February, falling on a weekend in 2017 and 2018, the partnership aims to harness the power of sport, with the support of Movember’s deeply embedded alignment with sport across the world.
“World Cancer Day and the Movember Foundation are both truly global movements, and it makes perfect sense for us to extend our fight against cancer to include this brilliant campaign,” said Owen Sharp, Movember’s Chief Executive Officer. “Movember is excited and honoured to be named a Visionary Partner of World Cancer Day, and we’re looking forward to engaging with our community of Mo Bros and Sistas on February 4th to raise critical global awareness”.
Together, UICC and the Movember Foundation hope to deliver a campaign that puts the fight against all forms of cancer, firmly in the sights of the general public and key policy makers.